Next week is the one day of the year when people come together to celebrate love, exchange gifts and whisper sweet nothings to each other. And in a mobile world, more and more people are turning to Instagram to share their Valentine’s Day experiences and get inspiration ahead of the big day.

When it comes to Valentine’s Day, US Instagrammers looking for Valentine’s Day related posts are highly active—particularly in Los Angeles, New York City and Chicago. They use Instagram every day of the week with an average of 21 sessions per day. And while they’re active seven days a week, Wednesdays and Thursdays have the most sessions per day. In addition to peak days, the peak time for Instagrammers interested in Valentine’s Day is between 3:00 – 6:00 pm Pacific Time on average.¹

When it comes to finding or sharing Valentine’s Day-related content, the hashtag #valentines reigns supreme—being shared by 5.5 million Instagrammers. Other top hashtags include: #love, #peace, #valentinesday, #truth, #faith, #goals, #life, #family, #beautiful, #blessed, #loveyourself and #selflove. With so much love on Instagram, businesses are using it to their advantage.¹

From cakes to sunglasses, businesses are capturing an engaged audience of Instagrammers looking for Valentine's Day inspiration.

Edible Arrangements (@ediblearrangements) is helping people get ahead of the day of love. Through a series of Valentine's Day posts, the expert in fruity treats is showing off its tasty offerings.

And Sunglass brand, Ray-Ban (@rayban), is sharing the love on Instagram throughout the season. Staying true to its mission, it’s releasing Valentine’s Day posts that are outside the norm. Through a series of illustrated photo and video posts, Ray-Ban is representing the attraction of opposites: the idea that connecting with someone whose peculiarities matches up to your own is worth celebrating.

In Rockwall, Texas, Bake Hard Bakery (@bake_hard_bakery) is spreading the love with posts featuring its holiday-centric treats. “My mission is to be bring joy to peoples’ tables and to make what I think of as utilitarian art—little pieces of art that are as beautiful as they are yummy,” says Liz Welch, owner of Bake Hard Bakery.

With Valentine's Day around the corner, now is the time to capture people looking for Valentine's Day inspiration. Whether you share gift ideas, play up the holiday's colors, or include Valentine's Day hashtags, there's an engaged audience of Instagrammers actively looking for your content.