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December 21, 2020

What’s Trending - Info-Social: Creativity of the Movement

BY: Instagram Business Team

San Francisco, CA

Digital activism gave rise to content that focuses on sharing information and educating communities. Now, businesses of all sizes are finding their own voices in the movement.

Over the past few months, info-social — a style of text-based content that aims to educate and inspire communities — has dominated Instagram. Digital activism, coupled with in-person organizing, gave rise to this style as a means of sharing information and educating followers on topics such as racial injustice, climate change and local community outreach. Now, businesses are sharing important social issues with their customers too.

Visually striking and emboldened with text, info-social posts transformed Instagram carousels into bite-sized squares of information. Because these carousels are easy to share, they have the power to raise awareness on impactful issues, one slide at a time. These three examples highlight the ways businesses are introducing the info-social trend to their content in new ways on Instagram.

Education Through Striking Content

@sa.line created vitual protesting kit for BLM
@sa.line created vitual protesting kit for BLM

Creating something visually stunning makes it more shareable, which is the goal for info-social posts: the more a post is shared, the more people can learn and support.

Manassaline Coleman, the founder and creator behind the popular account @sa.liine, has always been a graphic designer first and foremost. But during the height of the Black Lives Matter movement, she felt compelled to take action. Coleman used her colorful gradients as a backdrop for her virtual protesting kit, catching the attention of old and new fans looking to learn more and support her work.

A Format for Every Movement

 Erik Cavanaugh to educate how to create job placement and training opportunities by shopping at GoodwillPlay Icon

Digital activists led the way to inspire businesses to create their own info-social content. Now, the format lends itself to a wide array of causes and social issues, especially when the business can be a solution towards those issues. This past year, Goodwill teamed up with dancer and body-positive activist Erik Cavanaugh to educate followers on the ways people can create job placement and training opportunities by shopping at Goodwill. "Working with a creator already fluent in capturing attention on Instagram, we added bold typography to share Goodwill’s mission around job training and employment,” says Laurie Keith, VP of Media, Social & Emerging at The Ad Council.

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In Brazil, clothing brand Adoro Farm took their sustainability initiatives to new heights with powerful messaging around their newest venture: to plant 1,000 trees a day in an effort to combat climate change.

By sharing powerful messaging, both businesses were able connect authentically with followers and share important initiatives to drive awareness. In this course, learn how you can inspire your community to take action towards the issues that matter most to you and your business.

BY: Instagram Business Team

San Francisco, CA