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April 14, 2016

The Complete Season of Pub in Pub: Instagram Edition

BY: Instagram Business Team

San Francisco, CA

Last month, we launched the second season of Facebook’s Pub in Pub—the Instagram Edition. Each week, the series featured a different creative guru discussing how they think about creating content for Instagram. From animation and photography, to using the Instagram API and video, these creative masterminds share how they’ve used different techniques to push the work on Instagram.

Episode 1: Brock Davis on Brands Letting their Hair Down

We started the series with, Brock Davis, of space150. In his interview, Brock explains how everything around you can become a concept—even down to the hair in your sink. Watch full interview.

Learn how businesses are using Instagram
Episode 2: Jason Peterson on Joining the Instagram Party

Next, Jason Peterson, of Havas Worldwide Chicago, talks about how brands can and should own their personality at the “Instagram party.” Watch full interview.

Create ads on Instagram
Episode 3: Jessica Walsh on Getting People to Stop Scrolling

Jessica Walsh, of Sagmeister & Walsh, was up next. In her interview, she explains the importance of experimenting with different creative ideas and not overthinking it. Watch full interview.

Make creative ads on Instagram
Episode 4: Birdy Ben on Brining Playful Animation to Instagram Feeds

In the fourth episode, Birdy Ben, of ELMØ (El Motion Lab), talks about his unique animation style and how to express ideas quickly and efficiently on Instagram. Watch full interview.

Create video ads on Instagram
Episode 5: Andrew Zolty on the Creative Potential of the Instagram API

The next episode featured co-Founder and Chief Creative Officer at Breakfast, Andrew Zolty. In his interview, he discusses the power of the Instagram API* and shares the inspiration behind his Forever21 thread screen. Watch full interview.

Use Instagram API

*On November 17, 2015 we updated our platform policy. As a result of the changes, the activation featured in Episode 5 is no longer approved. Please refer to our updated policy for more details.

Episode 6: Alice Gao on Making a Big Impact in a Small Space

Last, but certainly not least, was photographer, Alice Gao. Through the works she’s done with major brands like Mercedes, Alice explains how brands can connect with customers on a more intimate level and have a voice. Watch full interview.

Create a voice for your business on Instagram

Head over to the Facebook Business blog to view all of the episodes.

BY: Instagram Business Team

San Francisco, CA