Since it launched last October, businesses have been using slideshow to create videos ads for Instagram and Facebook. With slideshow, advertisers can produce lightweight video ads from a series of still photos. That way, businesses that don’t have time or resources to create video content, can quickly create videos from assets they already have.

Earlier this week, Facebook announced new features to the slideshow ad product. In addition to updates to audio and text functionality, advertisers can take existing video assets and turn them into slideshows that play on lower connection speeds—in just a few clicks.

Read about all the new features and tools how businesses like Stance Socks are using slideshow, and how to get started with slideshow today.