Last week, we launched Boomerang for Instagram — a new video app that lets you turn everyday moments into something fun and unexpected. The app takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward.

Since its launch, our business community has taken a liking to the new app. Businesses are making lashes blink, food fly, muscles flex, glitter dance and even soda flow back into the bottle.

To make a Boomerang for your business, just download the app, press a button and the app does the rest. We suggest you do something that ties into your business and lends itself to movement.

We can’t wait to see all the Boomerangs our business community comes up with.

*Boomerang from Instagram is available for iOS in Apple’s App Store and for Android in Google Play.