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September 30, 2019

New: Testing Reminders for Product Launches on Instagram Shopping

BY: Instagram Business Team

San Francisco, CA

Today we’re testing a new way to set reminders about upcoming product launches so people can buy your products the moment they’re available, right on Instagram. From checkout to shopping from creators, this is part of our ongoing investment to make it easier for people to shop.

On Instagram, latest trends come together in music, art, fashion and more. People follow their favorite brands and creators—all kinds of tastemakers—to keep up with these interests and discover new products. Brands and creators connect with shoppers eager to have those products the instant they’re available. The convergence of these activities make Instagram the place where collaborations and limited releases happen.

Drops are a key part of streetwear and we’re excited to evolve the industry together with Instagram. From going live on Instagram to designing shirts with our fans to posting Stories around the office, Instagram is the main place we connect with our fans. We were excited to jump on checkout and the response has been incredible with our first drop selling out in seconds. Now, the ability to set reminders will allow our fans to be notified and make the process even more seamless than it already is.
DAN ALTMANN, PRESIDENT, @chinatownmarket

Once unconventional strategies, including creator collaborations and limited releases, are now being adopted by fashion, beauty and luxury brands.

We believe in fostering real connections with our customers, which is why we were so excited to give the Instagram community the first opportunity to get their hands on the eye shadow palette made in collaboration with beauty creator, Jackie Aina – who has a fanbase that’s just as passionate about makeup as we are. Instagram was not only the best tool for unveiling the palette, but the perfect way to make a must-have product purchasable in the moment, without ever needing to leave the app.
ANASTASIA SOARE, CEO, @anastasiabeverlyhills

With more of these shopping moments happening on Instagram, we wanted to make it easier for people to discover and follow upcoming product launches from brands and creators they love. The product launch sticker in Instagram Stories and product launch tag in feed lets people set reminders for the launch date, preview product details and buy as soon as a product is available without leaving Instagram.

The progress Instagram has made with Checkout gives adidas’ customers the power to go from inspiration to purchase in an instant. We see adoption improve month to month. With new features like product launch reminders, we expect to see engagement increase as we can create simple, immersive and user-obsessed experiences adidas creators love.

The brands below are part of our closed checkout beta that will be using this feature in the US starting today and over the coming weeks.

Adidas @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain
Benefit @benefitcosmetics
Chinatown Market @chinatownmarket
Fresh Prince @freshprince
H&M @hm
Highsnobiety @highsnobiety
Huda Beauty @hudabeautyshop
JE11 @je11shop
Levi’s @levis
MAC @maccosmetics
Michael Kors @michaelkors
Mr. Porter @mrporter
NARS @narsissist
Net-A-Porter @netaporter
NYX @nyxcosmetics
Outdoor Voices @outdoorvoices
Revolve @revolve
SoulCycle @soulcycle
Warby Parker @warbyparker

We’re excited to test this new product launch feature and introduce more ways for people to enjoy shopping on Instagram this year. Continue to follow our blog and @instagramforbusiness account for future updates and product announcements.

BY: Instagram Business Team

San Francisco, CA