Get the latest from Instagram

Start getting inspired with announcements, tips, and success stories on our blog.


July 24, 2017

Introducing New Features to the Instagram Graph API

BY: Instagram Business Team

San Francisco, CA

Today, we're introducing new features to the Instagram Graph API to support the evolving needs of businesses and help them manage their organic presence more effectively by upgrading to Facebook's Graph API.

While businesses have been using insights to view metrics for their content and overall presence on the Instagram app, they'll now be able to access these valuable insights1 in the Instagram API for the first time. This will help businesses keep track of their organic content's performance more effectively on third party tools outside of the Instagram application.

In addition, the API will include new features for comment moderation including the ability to hide comments or toggle them on and off. This capability gives businesses additional flexibility on the platform with their organic content, while furthering our commitment to keeping Instagram a safe place for self-expression.

In order to access these new features, businesses will need to have a business profile. Businesses will also now be required to use Facebook Login when giving permission to third party tools to utilize these features. For those who wish to continue using their existing API tools, they will still be able to do so, but will be unable to access any of the new features as a result.

The new Instagram Graph API is now available to all Facebook and Instagram Marketing Partners. It will be made publicly available to all developers in the coming weeks.

The Instagram API has been a game-changer in helping us take our product to the next level, so we can make the lives of Instagram marketers easier. We know our customers will love the integration of long-awaited insights such as stories and video analytics, follower demographics, reach or impressions.
Romain Ouzeau, CEO of Iconosquare

To find out more about the new features in the Instagram Graph API, check out the documentation here.

BY: Instagram Business Team

San Francisco, CA