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February 24

Community Finds Its Way to the Heart of These 3 Women-Owned Businesses

BY: Instagram Business Team

San Francisco, CA

Now, more than ever, women are finding strength when they lean into the power of community. In celebration of that notion, Instagram for Business introduces togetHER, a 3-part series that shares the stories of three entrepreneurs and the successes and struggles they encounter on their journeys.

This empowering series shines a light on the importance of harnessing the power of community — both in real life and on Instagram — in order to adapt and innovate your business while overcoming gender disparities and a global pandemic.

Meet the entrepreneurs

Episode 1

Welcome to the world of the courageous and resilient Simileoluwaa Adebajo (“Simi”), who faces obstacles with determination and optimism to bring the city of San Francisco a most unique and delicious culinary experience from her homeland at her restaurant @ekokitchensf.

Episode 2

The story of Ketty Valencio owner of the Afro-Brazilian bookstore @livrariafricanidades. A celebration of Black literature and writing, Ketty is on a mission to address topics such as representation and diversity through education.

Episode 3

Lovern Gordon (a victim of domestic violence) transformed a trauma into strength when she started a foundation through Instagram to connect with other sufferers to support a fresh start with @lovelifenowfound.

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The resilience of these three women is met with the force of communities that continue to encourage and inspire. In addition to the series, we've published a Guide on Instagram of resources and tools for supporting women-identifying business owners throughout the month of March on Instagram for Business. (Updated on March 16, 2021 to include the Guide on Instagram.)

BY: Instagram Business Team

San Francisco, CA