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August 24, 2021

BY: Instagram Business Team

San Francisco, CA

Update: The Instagram Shop tab is no longer available as of February 6, 2023.

Today we’re launching ads in the Instagram Shop tab globally to make it easier for people to discover and shop from brands when they’re already in the mood to browse.

These ads will appear as tiles on the Instagram Shop tab home page. Clicking on the ad will bring you to the Product Details Page, where you can learn more about the item, view additional imagery, and browse additional products from the brand. You can also save the product to your wishlist or share it with friends. You can also hide or report the ad, too.

Example of Shop tab in the Instagram app

“I’ve found the most success running ads in an environment where the consumer is already in a shopping mindset, which the Shop tab naturally attracts. The more frequently I can get in front of the consumer in that mindset, the better my potential for ROI.”
- Hannah Gardner, Senior Associate of Acquisition Marketing at Away

Ads will be rolling out in countries where Instagram Shop tab is available.

Instagram Shop launched last year and is our fully dedicated shopping surface. There, people can discover and shop new trends, see the latest product drops and support small businesses – all in one place. And for sellers, this surface allows them to introduce their products to more people.

BY: Instagram Business Team

San Francisco, CA