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Announcement

8 December 2020

Instagram launches its first shoppable Christmas catalogue in the UK

BY: Instagram Business Team

London, UK

Instagram has teamed up with top creators in the UK to support and celebrate small businesses with the first-ever shoppable Christmas catalogue.

Re-inventing the nostalgic Christmas catalogue tradition, ‘The Instagram Christmas Edit: Supporting Small Businesses’ is packed full of gifts from a diverse range of businesses from fashion and beauty to food and homeware.

The Creators include LGBT activist Tanya Compas, body positivity champion Megan Jayne Crabbe (aka @BodyPosiPanda) and fashion stylist Monikh Dale, who have all curated their top products from their favourite small businesses.

The shoppable catalogue features UK small businesses and creators.

From Instagram-brands born during lockdown to eco-friendly food and drinks brands and luxury fashion and homeware, there’s a gift for everyone this Christmas no matter your budget.

“Small businesses are an integral part of the Instagram community and over the last few months we’ve seen over 1.5 million mentions, posts and comments from people in the UK, showing their support for small businesses and buying local. That’s why we have teamed up with a group of amazing Creators to create The Instagram Christmas Edit, a shoppable catalogue packed full with some of the much-loved and unique British brands on Instagram, just in time for Christmas.”

Eva Chen, VP Fashion Partnerships at Instagram


All products featured in the catalogue are instantly shoppable in just a few clicks with all items linked straight to the brand’s Instagram page for a stress-free shopping experience from the comfort of your own home.

The catalogue includes links to shop directly.

Discover the catalogue now

Those looking to treat loved ones with something extra special from a small business this season can shop ‘The Instagram Christmas Edit: Supporting Small Businesses’ here.



BY: Instagram Business Team

London, UK