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May 24, 2016

Instagram Partners: Helping Businesses Grow

BY: Instagram Business Team

San Francisco, CA

Late last year, we introduced the Instagram Partner Program. With the addition of Instagram Partners, advertisers can tap into a set of vetted experts to get help driving business on Instagram. From setting up ads, to managing a business’ Instagram community, and creating and sourcing content, Instagram Partners help businesses in three key areas: Ad Tech, Community Management and Content Marketing. And today, we’re excited to announce a new specialty for the Instagram Partner Program—Media Buying.

Partners in Action

There are now more than 50 Instagram Partners helping clients around the world. In the six months since we launched, we’re seeing success stories from various businesses with varying goals. Movie subscription viewing service, Fandor, wanted to run video ads on Instagram to reinvigorate its brand among a specific demographic. Working with Instagram Partner, CitizenNet, they decided to widen the video reach by running ads across Instagram and Facebook. Fandor created several videos, and CitizenNet set up the campaign, targeting and placement. At the end of the campaign, Fandor saw great results—getting nearly 60% more video views than they initially expected.

CitizenNet helped us drive the engagement and awareness we were hoping for. Instagram and CitizenNet will continue to play an important part for Fandor.
Albert Reinhardt, Co-Founder and Chief Product Officer, Fandor
Get help from Instagram Partners

And jewelry company, Brilliant Earth, worked with Instagram Partner, Kenshoo, to retarget visitors to its website with personalized product ads. Kenshoo helped set up new dynamic ads on Instagram—uploading Brilliant Earth’s entire product catalogue into Business Manager. That way, Brilliant Earth could automatically deliver ads featuring multiple, related products from ones people were browsing on their site. As the campaign ran, Brilliant Earth saw people visiting 24% more pages at a 42% lower bounce rate compared to traditional retargeting channels.

Kenshoo helped us reconnect with our audience on a new platform and to serve more personalized ad content based on user preferences. These ads are resonating with our Instagram community, and they’re engaging at stronger rates compared to our traditional retargeting channels.
Kristina Simonsen, Brilliant Earth
Create ads on Instagram
Media Buying Partners

With the new media buying specialty, our expert partners SocialCode and Resolution Media can help you with Instagram advertising operations.

Being the first agency to earn the Instagram Media Buying badge will provide us with access to advanced education and support as we continue to innovate our specialized capability. We are especially excited about the additional benefits we can deliver for our clients with deeper access to Instagram product development teams, data specialists, and innovation resources. These are critical assets as we continue to help our clients win in this increasingly important ecosystem.
George Manas, President Resolution Media

Our media buying partners are dedicated to helping businesses—large and small—with market-leading media buying services to reach specific marketing objectives.

We’re delighted to be designated by Facebook as both a technology and media partner for Instagram. The Instagram platform is driving massive sales and awareness for our brand partners. We’re also excited about growing adoption of clients running campaigns across Instagram and Facebook with the same objective. Our brand partners are proving that combining the power of both networks drives consumer awareness, action and reach.
Laura O’Shaughnessy, Co-Founder and CEO, SocialCode

Right now the new media buying specialty is available in the US only, but will expand to new countries in the future.

If you need help advertising on Instagram or managing your account, find an Instagram partner today. Or, if you’re a developer interested in building Instagram tools or learning more about the Partner Program and its criteria, review our requirements and developer documentation to learn more.

BY: Instagram Business Team

San Francisco, CA