Update: Live Shopping is no longer available as of March 16, 2023.

With Instagram, businesses have a new way to help deepen connections with shoppers and drive sales in the moment of discovery. In addition to tagging products in Feed, Stories, Reels, mentions and Instagram Video, U.S. businesses with checkout on Instagram can tap into the power of selling in live broadcasts. With live shopping, you can sell products directly from the app, instantly interact with viewers, engage with potential customers in real time and save your videos so customers can continue shopping featured products after the live broadcast.

Using live video humanizes your brand through a rich storytelling format, giving customers an immersive way to discover and buy products. According to a 2020 Instagram Trends Research Study, 44% of people surveyed use Instagram to shop weekly¹, using features like shopping tags and the Shop tab, and 28% of their shopping activities that happen on Instagram are planned². From browsing to searching to buying, Instagram is now a place where people intentionally go to shop and seek inspiration.

Dragun Beauty (@dragunbeauty), Tanya Taylor (@tanyataylor) and Uoma Beauty (@uomabeauty) have all seen success using live shopping. Watch the video below for a step-by-step guide on how to set up a live shopping session to drive sales this holiday shopping season and beyond.

Play Icon

Looking to learn more about Instagram Shopping? Reach new customers and drive more discovery of your products by creating and preparing your shop on Instagram for the holiday season and beyond.