(Update on November 14, 2021 at 9:00AM PT: This blog post was published in 2018. For up-to-date information about reaching your audience on Instagram, learn more about ads on Instagram.)

Starting today, creating native, immersive Instagram Stories ads just got simpler. When advertisers upload Instagram Feed creative within Ads Manager, it will be transformed into the full screen format of stories, allowing advertisers to run ads easily across Instagram.

When a business uploads a single photo or a video under 15 seconds within Instagram Feed aspect ratios, Instagram will automatically provide full screen support for this content on Instagram Stories. Whether exclusively or across multiple placements, advertisers can seamlessly reach people across Instagram and Facebook.

• Our pixel matching technology will automatically select a background gradient to turn the ad into a full screen format.

• If the ad creative is square or landscape, the text from the Instagram Feed or Facebook Feed unit will be added in stories text font below the photo or video. If the ad creative is taller than square, caption text will not show at this time.

• Swipe up capabilities allow an advertiser to add a destination link to their stories ad.

With this expansion of full screen support for all Instagram Feed dimensions in stories, it's never been easier to get started with Instagram Stories. To learn more about this update, click here.