Explore is one of the best places for people to discover, shop and connect with people, businesses and creators. More than 50% of accounts on Instagram use Explore every month.¹ It's where people go when they want to see photos and videos related to their interests from accounts they may not already follow.

Today, 80% of people follow a business on Instagram², and Explore can help them find the next business or product they might love. Brands are an important part of the Instagram experience for people. Whether it's shopping, catching up on stories or discovering the latest trends, we see people actively looking to connect with brands they like. That's why, over the next few months, we'll be introducing ads in Explore feed.

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For advertisers, this is an opportunity to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something new. Advertisers can easily extend their campaigns using automatic placements with a simple opt-in to reach audiences in Explore.

We’re introducing ads in Explore slowly and thoughtfully in the coming months. After tapping on a photo or video in Explore, people may begin to see ads as part of their browsing experience just like in the main feed. As always, people have control over the ads they see. For more information on the actions people can take, please visit our Help Center here.

As we continue to invest in Explore, we want it to be the best place for people to discover something new and for businesses to connect with people who might become meaningful customers.