Turn your story into a distraction-free ad

Engage potential customers with immersive ads that bring your business to life. With stories ads, the Swipe Up feature will be added at the end of your story so you can send your potential customers to your website.

The Basics

Instagram Stories Ads

  • Appear between people’s stories. You can access people’s stories by tapping the circles at the top of your feed.
  • Can last longer than 24h. They appear on people’s stories for as long as the duration of your ad.
  • Display for 15 seconds at a time for video and 5 seconds for images. You get people’s full attention while they’re viewing your ad.
  • Can be swiped up at the end of the ad to send people to your website.

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Story Ad Elements

  • 1. Progression bar
  • 2. Clickable profile photo
  • 3. Swipe or tap back and forth
  • 4. Tap and hold to pause
  • 5. Call to action to swipe up
    • Apply Now
    • Book Now
    • Download
    • Get Directions
    • Learn More
    • Send Message
    • Shop Now
    • And more!

Create your story ad in 4 easy steps

1. Make sure your Instagram account is connected to your Facebook ad account. See how to connect if you use Business Manager. If you don’t use Business Manager, see how to connect through your Page.

2. Go to Ads Manager from your computer and choose an objective for your story ad.
In Placements, make sure that Stories is checked.

3. Select the budget you’d like to spend and the duration of your campaign.
In Identity, choose your business’s Instagram username in the drop-down menu.

4. Choose the format you want—preferably image or video. You can upload a new image or video, or choose one that you already uploaded.
Click Review and Confirm to finish your campaign.

Getting Started with Ads Manager as your Instagram StoryGetting Started with Ads Manager as your Instagram Story

For a more detailed description, download this guide about how to create an Instagram Stories ad.

Get started today

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