INSTAGRAM STORIES

A cultural phenomenon. Make sure that your brand is a part of it.

A cultural phenomenon that connects

Stories give people the power to communicate creatively and easily interact.

500M

Over 500 million Instagram accounts use Stories every day.1

1B

Across the Facebook family of apps, 1 billion stories are shared every day.2

4M

4 million businesses use Stories ads every month.3

Businesses are using Stories to express the creativity of their brand and inspire interest and action throughout the customer journey.

58%

58% of people surveyed say they have become more interested in a brand/product after seeing it in Stories.4

45%

45% of people surveyed prefer Stories for becoming aware of new trends.4

50%

50% of people surveyed say they have visited a website to buy a product/service as a result of seeing it in Stories.4

More space, fewer distractions

Stories make full use of the mobile screen, offering businesses an immersive, distraction-less canvas.

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Bombas

In a campaign to increase online festive present sales, the e-commerce sock company ran video ads in Instagram Stories and saw a 2.4-times higher conversion rate.

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Chameleon Cold Brew

Chameleon Cold-Brew saw a 3.3-times increase in brand awareness when running a video ad in Instagram Stories with an interactive polling sticker plus call-to-action copy, compared to running a standard video ad in Stories without the sticker.

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Doritos

Frito-Lay created content made for Stories video ads that leveraged native interactive behaviours of Stories, such as tapping and holding the screen to pause the ad, to boost awareness of a hot new snack product.

Try Stories ads today

Awareness, recall, purchase lift, sales and more – Stories ads can help your business drive beautiful results.

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