Stronger brands. Greater performance. For businesses of every size, there's more to see with Instagram Stories.
400 million Instagram accounts use Instagram Stories every day. And businesses are using stories ads for a range of objectives.
of the most viewed Instagram Stories are from businesses1
of businesses on Instagram worldwide created at least one story during a typical month2
of US marketers surveyed plan to continue using Stories ads in the next 6 months3
Stories make full use of the mobile screen, offering businesses a beautiful, distraction-less canvas.
The online retailer, Overstock, used beautiful, product-focused videos in Instagram Stories to gain ad efficiencies and improve its brand perception.
KFC Italy launched a new bucket menu item with playful and fun stories-first creative, resulting in increased awareness and favorability.
India’s largest food delivery platform used ads in Instagram Stories to find new users and drive app installs with immersive video ads.
Awareness, recall, purchase lift, sales and more—stories ads can help your business drive beautiful results.