INSTAGRAM STORIES
Stories are growing like crazy. Has your brand caught up?
Answer: No. While it’s useful to have vertical imagery for stories, it’s not mandatory. Here are a few other ways of creating assets for stories:
When building a campaign, Ads Manager will automatically transform your content into stories-ready assets.
You can also try reworking existing photos or videos. You can re-crop a picture to fit a vertical screen, add bookends at the top and bottom of an image, or stack multiple images on top of one another.
If you need help creating assets for Stories ads, work with one of our many approved creative partners.
Check out a variety of ways you can create a stories ad with any asset or level of creative resourcing here.
Answer: In Ads Manager, use Automatic Placements or Multiple Placements including stories to get the most efficient delivery. Facebook will deliver ad content in the placement believed most likely to help drive campaign results and use your budget efficiently based on your optimization goal. When you select Instagram Stories ads as a placement, your feed creative will be automatically transformed into a native stories ad. Or you can upload content created specifically for stories.
Answer: No. Organic Instagram Stories (the unpaid stories you might post directly from your Instagram account) disappear from view after 24 hour. Stories ads, however, run the same way that feed ads do. You choose the length of the campaign and the frequency with which your ads are served, and Facebook’s ad platform runs the ads based on your chosen business objectives.
Answer: Many of our direct response advertisers have seen success with performance objectives like sales and conversions. Consider using and testing Instagram Stories ads as a full funnel solution. Here are some recommendations:
Use clear calls-to-action
Utilize deeplink capabilities
Send people to fast-loading, mobile-optimized destinations
Awareness, recall, purchase lift, sales and more—stories ads can help your business drive beautiful results.
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