INSTAGRAM STORIES
Stories are growing like crazy. Has your brand caught up?
Take advantage of the full-screen, immersive vertical canvas that Stories offers. Design your creative specifically for Stories – full-screen, vertical assets that incorporate the Stories native experience, design and/or creative tools.
Stories is a fast environment, so seconds matter. Integrate branded elements such as logos and products at the start of your creative to capture attention and aid in brand recall.
Top performing ads integrate branding and key messages at the start.1
Create ads that leverage speed as a creative element and enhance static creative with motion to capture and keep attention.
Ads using motion outperformed static images the majority of the time for view content, add to cart and purchase objectives.2
Use voiceover or music as creative tools to enhance the message and value proposition of your brand or product.
80% of stories with voiceover or music drive better lower-funnel results than ads without sound.3
Pair text with key shots to draw attention to the focal point.
There is a 75% chance of better performance with central placed text for add to cart objectives.4
Experiment with elements that emphasise the action you'd like viewers to take (e.g. "Swipe up").
There is an 89% chance of campaigns that emphasised the CTA outperforming creative without the CTA emphasis. 5
Play with native Stories behaviour.
Play with native elements.
Use Stories carousel.
Play with native Stories behaviour.
Use polling stickers for interactivity.
Awareness, recall, purchase lift, sales and more – Stories ads can help your business drive beautiful results.
For the latest news, tips and stories
from our vibrant community of businesses.
OTHER SERVICES
English (US)
English (UK)
日本語
Español
Español (España)
Deutsch
Français (France)
Italiano
Português (Brasil)
한국어
ภาษาไทย
Tiếng Việt
中文(台灣)
中文(简体)
العربية
Türkçe
Русский
Nederlands
Polski
Čeština
Dansk
Ελληνικά
Suomi
עברית
हिन्दी
Magyar
Bahasa Indonesia
Norsk (bokmål)
Português (Portugal)
Română
Svenska
中文(香港)
Français (Canada)
Bahasa Melayu