See. Tap. Shop.

Give your customers a new way to shop. Shopping on Instagram turns your business into a visual storefront for our community of one billion to explore your best products with a single tap.1

Seamless shopping

Simple post creation

Tagging products is easy. Choose photos you'd like to feature, tag up to five products per image or up to twenty products per carousel, add filters or captions and you're good to go. You can also save drafts or preview your posts. Learn more here.

Improved consideration

Shopping posts give people quick access to pricing and product details both within the Instagram feed and via the Shop tab on a business profile. By tapping on a post, people can take the next step to learn more about products that inspire them from the brands they love.

Easier path to purchase

Once someone has learned more about a product they like through a shopping post, they can tap "Shop Now" to go directly to your mobile site.

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Shopping in Instagram Stories (currently testing)

On 12 June, we expanded shopping on Instagram beyond feed by testing product stickers in Instagram Stories. With product stickers, people can get quick access to information about products and shop seamlessly in Stories. This feature is currently available to selected businesses and will become broadly available over the next few months. For more information, see our press centre announcement.

Shopping on Instagram accomplishes one of the most critical tasks in improving ecommerce performance: it makes it easier to buy. With one click, our audience can go directly to the product page and add to their basket. Reducing search time and clicks improves conversion and revenue. When we launched the feature, we experienced a 25% increase in traffic and an 8% increase in revenue attributable to shopping on Instagram.
Our traffic from Instagram has increased by 44% since implementing shopping on Instagram. It's a clean and simple way to show your product in a lifestyle setting, without affecting the user experience.
Lulus has been using the shopping on Instagram feature since its testing stages, so we’ve been able to grow with the platform as it has evolved. We have seen tremendous value and growth over the course of our experience using the tool. We've found as Instagram users become accustomed to seeing these native shopping experiences, they are more inclined to shop on Instagram. We've experimented with new ways to inspire followers to shop, from creating unique outfits in which every item is available for purchase, to showcasing user generated content, to giving shoppers real-life ideas for how to wear the items they purchase from Lulus. Since its launch, shopping on Instagram can be directly attributed to over 1,200 orders and over 100,000 sessions.
Tips for using the shopping on Instagram feature

  1. Create at least nine shopping posts on your Instagram business profile to activate the Shop tab for your audience

  2. Tag multiple products to help your audience explore and browse

  3. Use Stories to show your audience that they can now shop your posts

  4. Leverage different shopping formats – tag a single image or a carousel

  5. Make sure that each tag touches the correct product, so shoppers know which product the tag refers to

Get started

Set up an Instagram business account and a Facebook shop to become eligible for the shopping on Instagram feature. Learn more with our guide on how to enable product tagging.

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