See. Tap. Shop.
Give your customers a new way to shop. Shopping on Instagram turns your business into a visual shopfront for our community of 800 million to explore your best products with a single tap.1
Tagging products is easy. Choose photos you'd like to feature, tag up to five products per image or up to twenty products per carousel, add filters or captions and you're good to go. You can also save drafts or preview your posts. Learn more here.
Shopping posts give people quick access to pricing and product details both within the Instagram feed and via the Shop tab on a business profile. By tapping on a post, people can take the next step to learn more about products that inspire them from the brands they love.
Once someone has learned more about a product they like through a shopping post, they can tap "Shop Now" to go directly to your mobile site.
On 12 June, we expanded shopping on Instagram beyond feed by testing product stickers in Instagram Stories. With product stickers, people can get quick access to information about products and shop seamlessly in Stories. This feature is currently available to selected businesses and will become broadly available over the next few months. For more information, see our press centre announcement.
Create at least nine shopping posts on your Instagram business profile to activate the Shop tab for your audience
Tag multiple products to help your audience explore and browse
Use Stories to show your audience that they can now shop your posts
Leverage different shopping formats – tag a single image or a carousel
Make sure that each tag touches the correct product, so shoppers know which product the tag refers to