90 million accounts on Instagram tap on a shopping post to learn more about products every month.1 Shopping on Instagram gives people a simpler way to shop
Weave products into your visual story-telling in Instagram posts and stories. In feed, tag up to five products per image or video and up to twenty products per carousel. In stories, you can add products to your videos and images by using a “product sticker”.
When you create an Instagram post with tagged products, the post will be shared with your Instagram audience and on Explore, where 200 million accounts visit daily. 2
Shopping gives people quick access to product pricing and details. After tapping on a product tag or sticker, people are taken to a product description page on Instagram. From there, they can go directly to your website, or continue to browse your products on Instagram.
Instagram stories make full use of the mobile screen, offering businesses a beautiful, distraction-less canvas. Stories is now a daily destination for more than 400 million accounts globally3, and one third of the most viewed stories are from businesses4.
Businesses can use product stickers in Instagram Stories to give customers quick access to product information and a seamless shopping experience.
We are testing a new Shopping channel on Explore, which will be visible to those who have shown an interest in browsing products. This will help shoppers pursue their interests and be inspired. With shopping on Explore, shopping posts have the opportunity to be shared with people who don't yet follow your business.
We are also testing the ability to "save" products. With this feature, people can create a shopping collection to revisit later. This gives your customers the opportunity to revisit their favorite products whenever they like.
Create at least one shopping post in feed to activate the “Shop” tab on your business profile
Feature more than one product in your posts for higher engagement—while not overly crowding with tags
Leverage different shopping formats in feed; tag a single image/video or create a carousel with both static and video content
Customize the text color on product stickers to complement your visual creative
Try using product stickers in stories for your product launches or sales announcements
Keep the product as the focal point in videos when using a product sticker