See. Tap. Shop.
Give your customers a new way to shop. Shopping on Instagram turns your business into a visual storefront for our community of 800 million to explore your best products with a single tap.1
Tagging products is easy. Choose photos you'd like to feature, tag up to five products per image or up to twenty products per carousel, add filters or captions and you're done. You can also save drafts or preview your posts. Learn more here.
Shopping posts give people quick access to pricing and product details both within the Instagram feed and via the Shop tab on a business profile. By tapping on a post, people can take the next step to learn more about products that inspire them from the brands they love.
After someone has learned more about a product they like through a shopping post, they can tap “Shop Now” to go directly to your mobile site.
Create at least nine shopping posts on your Instagram business profile to activate the Shop tab for your audience
Tag multiple products to help your audience explore and browse
Use Stories to show your audience that they can now shop your posts
Leverage different shopping formats—tag a single image or a carousel
Make sure each tag touches the correct product, so shoppers know which product the tag refers to