See. Tap. Shop.
90 million accounts on Instagram tap on a shopping post to learn more about products every month.1 Shopping on Instagram gives people a simpler way to shop
Weave products into your visual story-telling in Instagram posts and stories. For feed posts, tag up to five products per image or up to twenty products per carousel, from there you can add filters or captions. In stories, chose a photo or video, tap the sticker icon and select the “product” sticker. Customize the color of your sticker and share your story.
When you create an Instagram post with tagged products, the post will be shared with your Instagram audience and Explore, where 200 million accounts visit daily. 2 On Explore, your shopping posts may be shown to people who demonstrate a strong interest in shopping, and potential interest in your brand or products. When you feature products in stories, your audience can easily access product information in an interactive and authentic environment.
Shopping gives people quick access to product pricing and details. After tapping on a product tag in feed or product sticker in stories, people are taken to a product description page on Instagram. From there, they can tap “View on Website” and go directly to this product's page on your mobile site to make a purchase. They can also continue browsing other products you have featured in shopping posts or stories from the Instagram product description page.
Instagram stories make full use of the mobile screen, offering businesses a beautiful, distraction-less canvas. Stories is now a daily destination for more than 400 million accounts globally3, and one third of the most viewed stories are from businesses4.
Businesses using shopping on Instagram can now use product stickers in Instagram Stories in addition to product tags in Instagram posts. With product stickers in Instagram Stories, people can quickly access product information and shop seamlessly.
Topic channels in Explore give people more intentional ways to discover interests and inspiration. We are currently testing a Shopping channel on Explore, which will be shown to people who have demonstrated an interest in shopping on Instagram. The channel contains shopping posts that are personalized to each shopper's style and taste.
With shopping on Explore, shopping posts have the opportunity to be shared with people who don't yet follow your business. People can discover new shopping businesses and posts on Explore, tap through on product tags, and visit the business' website or continue browsing that business' other shopping posts.
Create at least one shopping feed posts to activate the “Shop” tab on your business profile
Feature more than one product in your posts for higher engagement—while not overly crowding with tags
Leverage different shopping formats in feed; tag a single image or create a carousel with both static and video content
Customize the text color on product stickers to complement your visual creative
Try using product stickers in stories for your product launches or sales announcements
Keep the product as the focal point in videos when using a product sticker