Business

REACH MORE PEOPLE WITH THE SAME AD

Create one ad and publish it in both feed and stories.

Create Story

500M+

people use Instagram Stories every day¹

1/3

of the most viewed stories are from businesses²

1 in 5

organic stories gets a direct message³

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MORE SIZES

Be more efficient

Publish the same ad across feed and stories and reach your customers in Instagram more efficiently.

Whether your photo or video is horizontal or vertical, when you upload it in Instagram Stories, it will automatically transform into a full-screen stories ad:

A background gradient will be selected to turn the ad into a full-screen format.

The text from the feed ad will be added to the bottom of the stories ad.

GETTING STARTED

Create one ad, use it across Instagram

1. Open Facebook Ads Manager and choose the objective that best fits your business goal.

2. Select Edit Placements, click Stories and Feed in Instagram - now you can use the same ad across Instagram!

3. Complete the steps to finish your ad.

4. Once your ad is approved, your business can connect with potential customers through Instagram Stories.

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CREATIVE TIPS

Keys to success

Keep these three tips in mind as you create ads for Instagram Stories.

1. Bring your story to life

Use Instagram's unique creative tools such as Superzoom and Rewind, to create engaging content.

2. Keep your text short

You can add hashtags, stickers, and emojis to keep your story fresh.

3. Think about sound

60% of stories are viewed sound on.² While you shouldn't depend on sound, it's a good idea to include music or audio to delight your audience.

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SUCCESS STORY

Converting with stories

"Instagram has played a key role in our customer acquisition efforts and as a result, most of our ad sets include Instagram as a placement."

FAHEEM SIDDIQI, CEO, SOCIALWITHIN (BUCK MASON AGENCY)

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