A little playful. A lot of impact.

People love interactive features in stories. So now we're making that type of engagement available in ads, starting with the polling sticker.

Something Went Wrong
We're having trouble playing this video.
Reach people with ads that are as engaging and native as organic stories.

People and businesses alike have been enjoying using interactive stickers in their Instagram Stories to engage directly with their followers. 60% of businesses on Instagram Stories use an interactive element in their organic story - hashtag, @mention or poll sticker - every month.1

Now, go beyond your follower base to reach your target audience with these playful elements.

Encourage people to engage with stories ads a little longer.

The polling sticker increased 3-second video views in 9 of 10 beta campaigns.2

We’re always open to testing ad products that give people a new experience and memorable touchpoint with our brand. Delivering ads in Instagram Stories with the polling sticker showcased our new product story seamlessly and encouraged participation, while driving results that matter.

Advertisers are using ads with polling stickers across use cases.

Next Games

Next Games' polling sticker ad drove 40% more app installs3 when launching its new game The Walking Dead: Our World.


COLLUSION used the polling sticker ad to start a conversation and engage with customers when launching its new gender-fluid fashion brand.

Something Went Wrong
We're having trouble playing this video.

Creating an interactive stories ad is simple. In Ads Manager, choose Instagram Stories as your only ad placement. Then, where you upload your creative and edit your ad's text, check the box "Add an interactive poll".

Follow us on @instagramforbusiness

For the latest news, tips and stories
from our vibrant community of businesses.