people use Instagram Stories every day1


of the most viewed stories are from businesses2

1 in 5

organic stories gets a direct message3

Getting started

Instagram Stories is a way of sharing temporary photos and videos with your followers.

People see friends and businesses that share stories at the top of their feed.

Stories last up to 15 seconds.

Stories disappear after 24 hours. Want to show them longer? Display them in your profile as a highlight.

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Stories elements

  1. Progression bar
  2. Clickable profile photo
  3. Swipe back and forth
  4. Tap to pause

Creative tips for your instagram story
Creative Tips

Keep these three tips in mind as you create an Instagram Story.

  1. Keep your story playful by adding hashtags, stickers, and emojis.
  2. Engage followers and collect feedback from your community by using Instagram poll stickers.
  3. Bring products to life by playing with Instagram’s creative tools, such as Boomerang, Rewind or Superzoom.

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How to create a story

To share a photo or video to your story using the Instagram app:

Step 1

in the top left of your screen or swipe right from anywhere in Feed.

Step 2

at the bottom of the screen to take a photo, or tap and hold to record a video. To choose a photo from your phone's library or gallery, swipe up anywhere on the screen. If the photo or video you choose doesn't fit on the screen at first, pinch to change the size.

Step 3

to draw, add text or a sticker to your photo or video. Tap Undo to remove a drawing effect or Done to save it. To remove text or a sticker, drag and drop it to the bottom of the screen.

Get started today

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