Create content

Encourage people to take action by creating engaging visuals and compelling text for your posts.

Get followers on Instagram with these tips

Decide what story you want to tell

What are you trying to convey to your customers? What do you want people to know about your business?

Publish your first posts

It’s important that your business page doesn’t look empty. Publish nine posts to build the initial grid and create a better experience.

Post regularly

Keep your followers engaged, so they can look forward to your next post. Need inspiration? Repurpose the content you publish on other platforms, go behind the scenes, or show your product or service in new ways.

Get better engagement

Here are a few tips for making the most of your posts.

Tips for compelling captions

  • Keep captions short and playful so people read them.
  • Add hashtags to get noticed.
  • Tag your location to reach more people in your area.

Get better engagement on Instagram
Use engaging visuals on Instagram
Tips for engaging visuals

  • Put the focus of attention on your subject, so it sends a clear message.
  • Use good lighting. Place your subject near natural light or add artificial lighting.
  • Experiment with different backgrounds. Use colorful backdrops, contact paper or fabric to add dimension and depth to product shots.

Choose a format

Use the experience that best suits your message.

Tell a beautiful story on Instagram

Tell your story through a simple and beautiful creative canvas. Photos can be in square or landscape format.


Add the power of sound and motion to your posts. Easily create videos with your phone by using an app like Boomerang, a tool that allows you to make captivating short videos that loop back and forth.

You can post your photos and videos on both Instagram Feed and Stories.

Learn more about Stories

Get started today

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