Reach the 300 million that use stories every day.

Instagram Stories provides full, immersive experiences for your audience. Use stories to bring your business to life in front of all the people you want to reach.

People love Instagram Stories


of the most viewed stories come from businesses1

1 IN 5

organic stories gets a direct message2

Dear Muesli's success using Instagram StoriesDear Muesli's success using Instagram Stories
Capture your stories

With its full screen, vertical format, your business can share photos and videos that immerse Instagrammers in your content. And with the ability to target your ads, you can drive business results at the same time.

Viewing your insights

You can view insights within Ads Manager including reach, impressions, and video metrics just like you would for other ads.

Immersing your audience

Join more than 50% of business accounts that created stories in the last month to interact with their audience. From playing up the vertical format, to remixing existing photos and videos, use Instagram to tell your business story.

An Instagram Story example from The Bouqs Company

“We've found promoting content through stories is an engaging way to build awareness and interest in new collections. Our goal is to always engage customers authentically and share content with them that inspires and adds to their experience. Being able to leverage what we see working well organically on Instagram Stories to effectively and more efficiently reach customers is a powerful tool to drive impact with social.”

Tricia Teschke, Sr. Social and Content Manager, The Bouqs Company

Success Stories

See how other businesses are using Instagram Stories ads.

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