Wondering how to get more people to visit your Instagram business profile?

From capturing a story to figuring out what to post, here are some quick tips on creating a profile that stands out to your potential customers on Instagram.

5 tips to drive visits to your business profile

Instagram Business profile example
1 - Make your profile pop with fresh information

Complete the description in your Instagram Profile bio to tell potential customers more about your business. This might include your website, sales or giveaways you might be offering, or events you're hosting.

2 - Create quality photos and videos

Be sure to take quality photos using your mobile phone with good, natural lighting. See how Berlin-based Type Hype stays true to their brand by using natural lighting to capture the perfect product shot.

Instagram Business profile example
3 - Connect with your customers online and offline

Encourage customers to tag your business in their posts so people can see posts from customers using your product or service in the wild. Look to reach more people by using hashtags in your caption and adding a location tag to your post. Our hashtag and location pages feature public posts and stories that have been shared with the corresponding hashtag or location.

4 - Share Instagram Stories and showcase your brand personality

Use Instagram Stories to share a combination of photos and videos to tease new products, take viewers behind the scenes or play with creative tools like face filters, drawing tools and the polling sticker to get real-time feedback with your story.Since Stories only last for 24 hours, take advantage by running flash sales, sharing sneak peeks or offering limited-time deals.

Get tips on how to share an Instagram Story with Paris-based business, Dear Muesli.

Instagram Business profile example
5 - Promote your business on Instagram

  1. Visit your business profile.

  2. Select the post you'd like to promote by tapping on the post.

  3. Below the post's image, tap Promote.

  4. Select your goal: More Profile Visits, More Website Traffic, or More Promotion Views.

  5. Depending on your goal, add your URL and the Action Button, or select where to send people.

  6. Select your audience (who you want to reach).

  7. Choose your budget (how much you want to spend) and duration (how long you want your promotion to run)

  8. To complete your promotion, tap Create Promotion.

  9. Once you've tapped Promote, your promotion will be reviewed to ensure it meets our ad policies. Promotions are generally reviewed in 60 minutes, but in some instances, the review process may take longer. Your promotion will begin running after it's been reviewed and approved.

Create a promotion on Instagram

No matter what type of business you have, create engaging posts for people and come join the 25 million other businesses that are reaching their customers through Instagram1.

Follow us on @instagramforbusiness

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