People from all over the world come to Instagram for visual inspiration. It’s where they find and share their passions with people they know. And people they don’t. With businesses they care about. And businesses they've just discovered. Find out how your business can inspire action through these key passions on Instagram.
People use Instagram to discover makeup, haircare and grooming techniques, products and trends. They also find and try out new looks, and watch and upload beauty videos.
For people passionate about beauty on Instagram:
say they're are more likely to purchase products1
pay more attention to businesses that use videos2
people search weekly for beauty related hashtags3
Video ad sources: Beauty lovers are US beauty users surveyed choose Instagram over magazines when looking for inspiration; Source: “Print and Pixels Study” by Kantar Millward Brown (Facebook-commissioned survey of 3,068 people ages 18–55 in the US, and a qualitative part of 50 people ages 18-55 with a mix of IG only monthly users, magazine only subscribers and also both users, which is referred to as 'dual users’), Feb 2017.