WELCOME TO THE
HOUSE OF INSTAGRAM
Discover how Australian communities, creators and brands
are using Instagram to connect with the people and things they love.
Download our brand playbooks and learn how to share your story with a new audience.
Discover what’s going on with the latest Instagram trends, communities and creators that are bringing the passion to the people. It’s an A to Z of what Aussies are into right now.
Your voice matters. For Mardi Gras 2020, Instagram brought together LGBTQ+ communities from all around Australia to share their empowering stories of visibility, diversity and inclusion.
From new forms of entertainment to supporting local businesses, people are rallying together and starting community movements on Instagram in response to COVID-19. Check out how Aussies are using Instagram to make connections that matter.
In a world where culture meets commerce, see how you can broadcast your brand story at scale to a highly engaged audience. Build your brand for the modern era on Instagram.
As physical distancing becomes a reality for people and communities, this playbook offers creative ways for you to authentically engage and keep the lines of communication open with your customers, when they need it most.
Here’s some inspiration for your next campaign. See how businesses
in Australia use Instagram ads to get real business results – from
raising brand awareness to increasing sales.
With Instagram Stories, the full mobile screen is a showcase for your business (and your creativity). Any new or existing creative assets can be turned into Stories ads.
Australian not-for-profit Greyhound Rescue used a Stories-ad first campaign to drive awareness of “Adopt A Greyhound Month”. The six-part Stories campaign showcased greyhounds available for adoption, helping to find new homes for dogs at a time when more Australians may be able to adopt or foster.
We’re committed to creating a safe place for young Australians to celebrate positive body image. The Butterfly Foundation and Instagram have proudly partnered to help young people express themselves and demonstrate the power of authenticity.
We partnered with youth mental health organisation ReachOut to create a Parent’s Guide to Instagram. Our guide is designed to give parents the tools they need to have open conversations with their kids about the digital world and help keep them safe online.
Take a look at the latest inspiration, news and updates from our Australian team and leaders across the industry.
Immerse your audience in vertical and virtual storytelling through Instagram Stories.
Inspiring community creativity is emerging from COVID-19 lockdown – how can your brand join the movement?
Hear how you can use Branded Content to answer the biggest questions facing the industry today.
Work with a vetted Facebook Marketing Partner to take your campaign to the next level.
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