Learn how to create stories ads for your business.

With one-third of the most viewed stories coming from businesses1, now is the time to reach your audience with this placement. Keep these three tips in mind as you create ads for Instagram Stories.

Tell your story in 15 seconds or less using Instagram Stories

Stories ads are 15-second, vertically formatted to give you another way to tell your story. Find out more about stories ads requirements here.

Share photos in Instagram Stories

You can share a combination of photos and videos in your stories ads.

Add music to your Instagram Stories

60% of stories are viewed sound on.2 While you shouldn't depend on sound, it's a good idea to include background music.

Dear Muesli stands out with Instagram StoriesDear Muesli stands out with Instagram Stories
Find out why Dear Muesli loves using Instagram Stories

Your business can use your existing organic stories as ads in Ads Manager by using the upload tool.

“This uploading tool has made it easier for us to create ads that feel native to the platform, and allows us to more easily repurpose assets that we create for our organic content.”

Angela Hanks, Creative and Social Media Manager, Sugarfina

Use organic ads in Ads Manager as your Instagram StoryUse organic ads in Ads Manager as your Instagram Story
Instagram Story ad example from The Bouqs Company
Getting started

Like most ads on Instagram, you can use Ads Manager to launch stories ads. Make sure you select your ad objective first, and then expand the Instagram placement selector to select Instagram Stories.

Get a step-by-step guide on how to buy and launch stories ads on Instagram.

Success Stories

From building brand lift and awareness, to driving action through purchases and installs, see how businesses see success with ads in stories.

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