Help people seamlessly discover your brand and your full catalogue

Design recommendations

The collection ad format on Instagram makes it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way. With collection on Instagram, you can showcase your brand and multiple products in feed and take customers on a seamless post-click experience to browse your products in a full-screen Canvas called 'Sell products: Grid layout'.

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Ad specs

  • Image or video: Select your hero image or video. You can manually choose the images which will appear below the header or let them be chosen dynamically

  • Text: 90 characters If you would like your campaign to run across Facebook and Instagram, you can add a headline that will appear on Facebook, but it will not appear on Instagram

  • Objectives supported: Traffic, Conversions, Catalogue Sales and Store Visits

Feed hero image/video

  • Instagram supports square (1:1), full landscape/horizontal (16:9) and slideshow. IG will not support ratios higher than 1:1

  • Minimum image width in pixels: 500

  • Minimum image height in pixels: 500

Post-click canvas

The post-click canvas is compatible with Facebook product catalogue. See Facebook product catalogue guidelines for more.

How collection on IG differs from collection on Facebook

  • The collection on Instagram ad format is the only one to offer the Sell products: Grid layout.

  • Collection on Instagram shows three items below the hero image, compared with the four shown on Facebook. If you would like your campaign to run across Facebook and Instagram, select four products to feature on Facebook and three images will be dynamically selected for Instagram

  • The collection on Instagram ad format will default to a "Learn More" CTA in Feed, compared with "More" on Facebook. However, for both Facebook and Instagram, the canvas CTA is customisable if the advertiser provides us with a "See more URL" during creation

  • Collection on Instagram can only be included in new campaigns and through new posts

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