Help people seamlessly discover your brand and your full catalog
The collection ad format on Instagram makes it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way. With collection on Instagram, you can showcase your brand and multiple products in feed and take customers on a seamless post-click experience to browse your products in a fullscreen Instant Experience called 'Instant Storefront'.
Image or Video: Select your hero image or video. You can manually choose the images which will appear below the header or let them be chosen dynamically
Text: 90 characters. If you would like your campaign to run across Facebook and Instagram, you can add a headline that will appear on Facebook, but it will not appear on Instagram
Objectives supported: traffic, conversions, catalog sales and store visits
Instagram supports square (1:1), full landscape / horizontal (16:9), and slideshow. Instagram will not support ratios higher than 1:1
Minimum Image Width in Pixels : 500
Minimum Image Height in Pixels : 500
The post-click Instant Experience is compatible with Facebook product catalog. See Facebook product catalog guidelines for more.
The collection ad format can only be used on Instagram with Instant Storefront as the post-click Instant Experience template
Collection on Instagram shows three items below the hero image, versus the four shown on Facebook. If you would like your campaign to run across Facebook and Instagram, select 4 products to feature on Facebook and 3 images will be dynamically selected for Instagram
The collection on Instagram ad format will default to a “Learn More” CTA in Feed, versus “More” on Facebook. However, for both Facebook and Instagram, the Instant Experience CTA is customizable if the advertiser provides us with a “See More URL” during creation
Collection on Instagram can only be included in new campaigns and through new posts