Help people seamlessly discover your brand and your full catalog

Design recommendations

The collection ad format on Instagram makes it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way. With collection on Instagram, you can showcase your brand and multiple products in feed and take customers on a seamless post-click experience to browse your products in a fullscreen Instant Experience called 'Instant Storefront'.

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Ad specs

  • Image or Video: Select your hero image or video. You can manually choose the images which will appear below the header or let them be chosen dynamically

  • Text: 90 characters. If you would like your campaign to run across Facebook and Instagram, you can add a headline that will appear on Facebook, but it will not appear on Instagram

  • Objectives supported: traffic, conversions, catalog sales and store visits

Feed hero image/video

  • Instagram supports square (1:1), full landscape / horizontal (16:9), and slideshow. Instagram will not support ratios higher than 1:1

  • Minimum Image Width in Pixels : 500

  • Minimum Image Height in Pixels : 500

Postclick Instant Experience

The post-click Instant Experience is compatible with Facebook product catalog. See Facebook product catalog guidelines for more.

How collection on Instagram differs from collection on Facebook

  • The collection ad format can only be used on Instagram with Instant Storefront as the post-click Instant Experience template

  • Collection on Instagram shows three items below the hero image, versus the four shown on Facebook. If you would like your campaign to run across Facebook and Instagram, select 4 products to feature on Facebook and 3 images will be dynamically selected for Instagram

  • The collection on Instagram ad format will default to a “Learn More” CTA in Feed, versus “More” on Facebook. However, for both Facebook and Instagram, the Instant Experience CTA is customizable if the advertiser provides us with a “See More URL” during creation

  • Collection on Instagram can only be included in new campaigns and through new posts

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