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With over 500 million people using Instagram Stories everyday, businesses can tap into peoples' passions and inspire them to take action. Instagram Stories Carousel Ads allow advertisers to reach their target audience with more than one single piece of creative. Share an integrated story, multiple products, or a sequenced narrative with this versatile ad format.

Instagram Stories carousel ads make it easy and seamless to showcase more products and tell a deeper story by using more than one image or video.

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Format: "Expand Story" experience for users to view more cards. By default, the number of cards shown to users is tailored and varies to optimize for performance. Users may see 1, 2, or 3 cards before seeing the option to "Expand Story" and view the remaining cards.

Number of cards: up to 10

Buying option: Instagram Stories standalone and automatic placements

Asset requirements: Non-9:16 and 9:16

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