Business

AUTOMATIC FULL SCREEN STORIES ADS

Any Instagram Feed asset can now be transformed into a full screen stories ad

Creating native, immersive Instagram Stories ads just got simpler. Now advertisers can easily get started by leverage existing creative, saving time and effort.

How it works

When a business uploads a single photo or a video under 15 seconds within Instagram Feed aspect ratios, Instagram will automatically provide full screen support for this content on Instagram Stories. Whether exclusively or across multiple placements, advertisers can seamlessly reach people across Instagram and Facebook.

The ad creative will get carried over to stories, and our pixel matching technology will automatically select a background gradient to turn the ad into a full screen format.

If the ad creative is square or landscape, the text from the Instagram Feed or Facebook Feed unit will be added in stories text font to the bottom of the ad.

INSTAGRAM FEED

INSTAGRAM STORIES

Ad Specs

Media: Single video (under 15 seconds), single photo only
Objectives: Video Views, Reach, Brand Awareness Objective, Traffic, Conversions, App Installs, Lead Generation
Buying type: Auction, Reach and Frequency
Caption length: 190 characters will be shown. If longer, there will be a "see more" button.
Headlines: Not supported
Placement availability: Facebook Feed, Instagram Feed, Audience Network
Advertising with a Facebook page is supported

Limitations

Text style and font cannot be resized
No ability to toggle caption on or off
Placement optimization in Instagram Stories only allows for one ad per ad set at this time
Hashtags and @mentions remain unclickable at this time
For captions > 190 characters in length or media <1:1 (i.e. portrait orientation), captions will not show¹

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