Any Instagram Feed asset can now be transformed into a full-screen Stories ad
Creating native, immersive Instagram Stories ads just got simpler. Now advertisers can easily get started by leverage existing creative, saving time and effort.
When a business uploads a single photo or a video under 15 seconds within Instagram Feed aspect ratios, Instagram will automatically provide full-screen support for this content on Instagram Stories. Whether exclusively or across multiple placements, advertisers can seamlessly reach people across Instagram and Facebook.
The ad creative will get turned into a full-screen format with our pixel-matching technology automatically selecting a background gradient, or you can customise the colour in Ads Manager.
If the ad creative is square or landscape, the text from the Instagram Feed or Facebook Feed unit will be added in Stories text font to the bottom of the ad.
Media: Single video (under 15 seconds), single photo only
Objectives: Video Views, Reach, Brand Awareness objective, Traffic, Conversions, App Installs, Lead Generation
Buying type: Auction, reach and frequency
Headlines: Not supported
Placement availability: Facebook Feed, Instagram Feed, Audience Network
Advertising with a Facebook Page is supported
Text style and font cannot be resized
No ability to toggle caption on or off
Placement optimisation in Instagram Stories only allows for one ad per ad set at this time